{"id":106885,"date":"2023-05-26T14:10:10","date_gmt":"2023-05-26T12:10:10","guid":{"rendered":"https:\/\/ontime.es\/ontime-old\/?p=106885"},"modified":"2024-08-07T10:19:06","modified_gmt":"2024-08-07T08:19:06","slug":"que-es-el-small-batch-o-produccion-a-la-carta","status":"publish","type":"post","link":"https:\/\/ontime.es\/ontime-old\/que-es-el-small-batch-o-produccion-a-la-carta\/","title":{"rendered":"\u00bfQu\u00e9 es el small batch o producci\u00f3n a la carta?"},"content":{"rendered":"<p><span style=\"color: #000000;\">La pandemia ha impactado en nuestros h\u00e1bitos de consumo. Lo hizo dr\u00e1sticamente durante los meses de confinamiento manteni\u00e9ndose en la actualidad. Apostamos por el comercio local o de proximidad, optamos por productos m\u00e1s saludables y preferimos un <a href=\"https:\/\/ontime.es\/ontime-old\/que-packaging-sostenible-escoger-para-tu-mudanza\/\" target=\"_blank\" rel=\"noopener\"><em><strong>packaging sostenible<\/strong><\/em><\/a>. Ya son muchos los negocios que se han adaptado y buscan un hueco en una tendencia que viene pisando fuerte en <a href=\"https:\/\/es.wikipedia.org\/wiki\/Comercio_electr%C3%B3nico\" target=\"_blank\" rel=\"nofollow noopener\">ecommerce<\/a>: el small batch.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #003399;color:#003399\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #003399;color:#003399\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ontime.es\/ontime-old\/que-es-el-small-batch-o-produccion-a-la-carta\/#A_pequena_escala\" >A peque\u00f1a escala<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ontime.es\/ontime-old\/que-es-el-small-batch-o-produccion-a-la-carta\/#Cuidan_el_planeta\" >Cuidan el planeta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ontime.es\/ontime-old\/que-es-el-small-batch-o-produccion-a-la-carta\/#A_un_consumidor_local\" >A un consumidor local<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ontime.es\/ontime-old\/que-es-el-small-batch-o-produccion-a-la-carta\/#Se_dan_a_conocer_por_redes_sociales\" >Se dan a conocer por redes sociales<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"A_pequena_escala\"><\/span><span style=\"color: #000000;\"><strong>A peque\u00f1a escala<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #000000;\">Sectores como el de la alimentaci\u00f3n y bebidas, cosm\u00e9tica y moda han sido los pioneros en instaurar este nuevo modelo de negocio basado en una l\u00ednea de producci\u00f3n peque\u00f1a. Se caracteriza por vender un n\u00famero limitado de unidades y as\u00ed satisfacer las necesidades de su cliente ofreciendo exclusividad, entre otros valores a\u00f1adidos.<\/span><\/p>\n<p><span style=\"color: #000000;\">La producci\u00f3n a peque\u00f1a escala tambi\u00e9n conlleva beneficios ecol\u00f3gicos en el \u00e1rea de la alimentaci\u00f3n. El comercio vende productos sin la necesidad de tantos intermediarios por lo que se reduce el desperdicio alimentario. En Europa se tiran a la basura cerca de 89 millones de toneladas de alimentos, seg\u00fan datos de la Uni\u00f3n Europea.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-106887\" src=\"https:\/\/ontime.es\/ontime-old\/wp-content\/uploads\/2023\/05\/Produccion-a-la-carta-1024x433.png\" alt=\"Producci\u00f3n a la carta\" width=\"840\" height=\"355\" srcset=\"https:\/\/ontime.es\/ontime-old\/wp-content\/uploads\/2023\/05\/Produccion-a-la-carta-1024x433.png 1024w, https:\/\/ontime.es\/ontime-old\/wp-content\/uploads\/2023\/05\/Produccion-a-la-carta-300x127.png 300w, https:\/\/ontime.es\/ontime-old\/wp-content\/uploads\/2023\/05\/Produccion-a-la-carta-768x325.png 768w, https:\/\/ontime.es\/ontime-old\/wp-content\/uploads\/2023\/05\/Produccion-a-la-carta.png 1200w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cuidan_el_planeta\"><\/span><span style=\"color: #000000;\"><strong>Cuidan el planeta<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #000000;\">Este tipo de negocio tambi\u00e9n se suma a la sostenibilidad. Las marcas se comprometen a ser ecol\u00f3gicamente responsables en su proceso productivo, con el uso de materias primas sostenibles e incluso se hacen mediante m\u00e9todos tradicionales o artesanales y gracias a recursos naturales.<\/span><\/p>\n<p><span style=\"color: #000000;\">Ya no s\u00f3lo importan los productos o servicios. Tambi\u00e9n cuenta lo de fuera. El <em><strong><a href=\"https:\/\/ontime.es\/ontime-old\/el-packaging-cuando-el-exterior-si-importa\/\" target=\"_blank\" rel=\"noopener\">packaging<\/a><\/strong><\/em> de una marca nos puede influenciar en nuestro proceso de compra. Las empresas buscan un embalaje m\u00e1s eco-friendly sin perder sus propiedades a la hora de mantenerlo en condiciones \u00f3ptimas.<\/span><\/p>\n<p><span style=\"color: #000000;\">Su intenci\u00f3n es crear una experiencia en el consumidor e impulsar su imagen de marca para que el cliente se sienta identificado con ella y sus valores.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-106888\" src=\"https:\/\/ontime.es\/ontime-old\/wp-content\/uploads\/2023\/05\/small-batch-1024x433.png\" alt=\"small batch\" width=\"840\" height=\"355\" srcset=\"https:\/\/ontime.es\/ontime-old\/wp-content\/uploads\/2023\/05\/small-batch-1024x433.png 1024w, https:\/\/ontime.es\/ontime-old\/wp-content\/uploads\/2023\/05\/small-batch-300x127.png 300w, https:\/\/ontime.es\/ontime-old\/wp-content\/uploads\/2023\/05\/small-batch-768x325.png 768w, https:\/\/ontime.es\/ontime-old\/wp-content\/uploads\/2023\/05\/small-batch.png 1200w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_un_consumidor_local\"><\/span><span style=\"color: #000000;\"><strong>A un consumidor local<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #000000;\">Seg\u00fan un informe de la consultor\u00eda de comunicaci\u00f3n Ideas LLyc, para este 2021 resurge la tendencia del apoyo al comercio de cercan\u00eda. \u201cEsto se debe a una mayor conciencia sobre las decisiones de compra y las implicaciones que tienen en los diferentes players, en especial en aquellos que se encuentran en un radio relativamente peque\u00f1o\u201d, destaca el estudio.<\/span><\/p>\n<p><span style=\"color: #000000;\">De hecho, las cifras demuestran esta tendencia. Un 55% de los consumidores espa\u00f1oles prefiere comprar en empresas peque\u00f1as o negocios locales y un 32% espera gastar m\u00e1s en negocios peque\u00f1os. As\u00ed lo indica un reciente informe de Deloitte y Facebook.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-106889\" src=\"https:\/\/ontime.es\/ontime-old\/wp-content\/uploads\/2023\/05\/Que-es-el-small-batch--1024x433.png\" alt=\"Qu\u00e9 es el small batch\" width=\"840\" height=\"355\" srcset=\"https:\/\/ontime.es\/ontime-old\/wp-content\/uploads\/2023\/05\/Que-es-el-small-batch--1024x433.png 1024w, https:\/\/ontime.es\/ontime-old\/wp-content\/uploads\/2023\/05\/Que-es-el-small-batch--300x127.png 300w, https:\/\/ontime.es\/ontime-old\/wp-content\/uploads\/2023\/05\/Que-es-el-small-batch--768x325.png 768w, https:\/\/ontime.es\/ontime-old\/wp-content\/uploads\/2023\/05\/Que-es-el-small-batch-.png 1200w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Se_dan_a_conocer_por_redes_sociales\"><\/span><span style=\"color: #000000;\"><strong>Se dan a conocer por redes sociales<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #000000;\">El small batch tambi\u00e9n se caracteriza por usar las redes sociales para que una marca se conozca y aumentar as\u00ed sus ventas online. Y no s\u00f3lo lo hacen las tiendas online, sino tambi\u00e9n la tienda f\u00edsica.<\/span><\/p>\n<p><span style=\"color: #000000;\">Un reciente estudio de Deloitte destaca que el 38% de los consumidores de comercio local han descubierto marcas locales gracias a las redes sociales. La clave est\u00e1 en cuidar su imagen de marca, el contenido y la forma de comunicar de sus perfiles oficiales, as\u00ed como transmitir los valores de cercan\u00eda, honestidad y transparencia, entre otros.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La pandemia ha impactado en nuestros h\u00e1bitos de consumo. Lo hizo dr\u00e1sticamente durante los meses de confinamiento manteni\u00e9ndose en la [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":106891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-106885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ontime-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qu\u00e9 es el small batch o producci\u00f3n a la carta - Ontime<\/title>\n<meta name=\"description\" content=\"\u00bfSabes lo qu\u00e9 es el small batch? 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