{"id":105812,"date":"2022-11-04T10:52:32","date_gmt":"2022-11-04T09:52:32","guid":{"rendered":"https:\/\/ontime.es\/ontime-old\/?p=105812"},"modified":"2024-08-07T10:19:16","modified_gmt":"2024-08-07T08:19:16","slug":"el-packaging-cuando-el-exterior-si-importa","status":"publish","type":"post","link":"https:\/\/ontime.es\/ontime-old\/el-packaging-cuando-el-exterior-si-importa\/","title":{"rendered":"El packaging: cuando el exterior s\u00ed importa"},"content":{"rendered":"<p><span style=\"color: #000000;\">Comida, ropa, electr\u00f3nica, decoraci\u00f3n\u2026No importa. Cuando nuestro cliente recibe su producto, <strong>lo primero en lo que se fijar\u00e1<\/strong> ser\u00e1 en el packaging o embalaje.<\/span><\/p>\n<p><span style=\"color: #000000;\">Y como suele decirse, la primera impresi\u00f3n es la que cuenta. <strong>\u00bfAcaso ir\u00edas a una entrevista de trabajo desali\u00f1ado o en ch\u00e1ndal?<\/strong> El envoltorio es lo mismo, nuestra carta de presentaci\u00f3n de la marca y como tal, es fundamental cuidar (y mucho) su imagen.<\/span><\/p>\n<p><span style=\"color: #000000;\">La <strong>funci\u00f3n inicial del packaging<\/strong> no era impresionar, sino preservar el producto y protegerlo para evitar que se estropeara al transportarlo. Pero esto ya es solo de la vieja escuela, los tiempos cambian y el embalaje se ha convertido tambi\u00e9n en parte de nuestra estrategia publicitaria y en el reflejo de nuestra imagen de marca.<\/span><\/p>\n<p><span style=\"color: #000000;\">Si nos queremos diferenciar del resto, el packaging es mucho m\u00e1s que el lugar donde colocar un producto,<strong> es una oportunidad<\/strong> para llamar la atenci\u00f3n y sorprender al cliente.<\/span><\/p>\n<p><span style=\"color: #000000;\">Y no lo decimos nosotros. Lo avalan numerosos estudios de marketing sobre los h\u00e1bitos del consumidor y su experiencia de compra. El usuario <strong>invierte una media de veinte segundos<\/strong> para mirar los productos colocados en la estanter\u00eda y<strong> ocho segundos<\/strong> para decidir cu\u00e1l escoger. Y en este caso, el exterior s\u00ed importa y se deja llevar por las sensaciones que le transmite el envoltorio con su dise\u00f1o, sus colores, tipograf\u00eda o gr\u00e1ficos m\u00e1s que por la calidad real del propio producto.<\/span><\/p>\n<p><span style=\"color: #000000;\">As\u00ed que <strong>si eres un ecommerce o un peque\u00f1o negocio<\/strong>, estate muy atento. Si escoges un buen packaging podr\u00e1s conseguir a\u00fan m\u00e1s ventas y enganchar a tu p\u00fablico m\u00e1s deseado.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #003399;color:#003399\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #003399;color:#003399\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ontime.es\/ontime-old\/el-packaging-cuando-el-exterior-si-importa\/#Como_elegir_un_packaging_de_diez%E2%80%A6\" >C\u00f3mo elegir un packaging de diez\u2026<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ontime.es\/ontime-old\/el-packaging-cuando-el-exterior-si-importa\/#Identificacion_con_tu_marca\" >Identificaci\u00f3n con tu marca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ontime.es\/ontime-old\/el-packaging-cuando-el-exterior-si-importa\/#Informacion_sobre_el_producto\" >Informaci\u00f3n sobre el producto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ontime.es\/ontime-old\/el-packaging-cuando-el-exterior-si-importa\/#El_packaging_tambien_es_ecologico\" >El packaging tambi\u00e9n es ecol\u00f3gico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ontime.es\/ontime-old\/el-packaging-cuando-el-exterior-si-importa\/#Experiencia_positiva_mas_que_un_envase\" >Experiencia positiva: m\u00e1s que un envase<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Como_elegir_un_packaging_de_diez%E2%80%A6\"><\/span><span style=\"color: #0058a2;\"><strong>C\u00f3mo elegir un packaging de diez\u2026<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><span style=\"color: #0058a2;\"><strong><img decoding=\"async\" class=\"aligncenter wp-image-105823 size-large\" src=\"https:\/\/ontime.es\/ontime-old\/wp-content\/uploads\/2022\/11\/Imagen-portada-blog-Ontime-1_Mesa-de-trabajo-1-1-1024x433.jpg\" alt=\"C\u00f3mo elegir un packaging\" width=\"840\" height=\"355\" srcset=\"https:\/\/ontime.es\/ontime-old\/wp-content\/uploads\/2022\/11\/Imagen-portada-blog-Ontime-1_Mesa-de-trabajo-1-1-1024x433.jpg 1024w, https:\/\/ontime.es\/ontime-old\/wp-content\/uploads\/2022\/11\/Imagen-portada-blog-Ontime-1_Mesa-de-trabajo-1-1-300x127.jpg 300w, https:\/\/ontime.es\/ontime-old\/wp-content\/uploads\/2022\/11\/Imagen-portada-blog-Ontime-1_Mesa-de-trabajo-1-1-768x325.jpg 768w, https:\/\/ontime.es\/ontime-old\/wp-content\/uploads\/2022\/11\/Imagen-portada-blog-Ontime-1_Mesa-de-trabajo-1-1.jpg 1200w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/strong><\/span><\/h2>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Identificacion_con_tu_marca\"><\/span><span style=\"color: #000000;\"><strong>Identificaci\u00f3n con tu marca<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">\u00bfEl packaging es coherente con la imagen de tu empresa? <strong>\u00bfEs sencilla, elegante, cl\u00e1sica, moderna o <a href=\"https:\/\/ontime.es\/ontime-old\/que-packaging-sostenible-escoger-para-tu-mudanza\/\">sostenible<\/a>?<\/strong> Si por ejemplo tu marca es respetuosa con el medioambiente, no tendr\u00e1 ning\u00fan sentido (y ser\u00e1 un gran error) que el envoltorio est\u00e9 hecho con materiales que no sean biodegradables o reciclados. El embalaje debe trasmitir los valores de tu marca y basarse en todos los elementos de tu identidad corporativa como el color, la fuente tipogr\u00e1fica, el logotipo\u2026<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Informacion_sobre_el_producto\"><\/span><span style=\"color: #000000;\"><strong>Informaci\u00f3n sobre el producto<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">Algunos clientes<strong> se fijan m\u00e1s<\/strong> en la informaci\u00f3n del producto que se encuentra en el packaging que en el propio dise\u00f1o, como su etiquetado, los ingredientes que contiene, las propiedades o las caracter\u00edsticas del mismo. Esto ocurre sobre todo en art\u00edculos de alimentaci\u00f3n, ecol\u00f3gicos, diet\u00e9ticos o de tecnolog\u00eda o electr\u00f3nica.<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"El_packaging_tambien_es_ecologico\"><\/span><span style=\"color: #000000;\"><strong>El packaging tambi\u00e9n es ecol\u00f3gico<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">La <strong>tendencia de lo ecofriendly<\/strong> es ya m\u00e1s que una moda. Ha llegado para quedarse y en el packaging, tambi\u00e9n. Es importante utilizar materiales reciclados, <a href=\"https:\/\/es.wikipedia.org\/wiki\/Biodegradabilidad\" target=\"_blank\" rel=\"noopener\">biodegradables<\/a> y en definitiva, respetuosos con el medioambiente.<\/span><\/p>\n<p><span style=\"color: #000000;\">Unas cajas de cart\u00f3n con un dise\u00f1o atractivo puede ser la opci\u00f3n ideal para tu producto. Desp\u00eddete de aquellos envoltorios de pl\u00e1stico que a su vez estaban envueltos en m\u00e1s y m\u00e1s pl\u00e1stico\u2026No, gracias<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Experiencia_positiva_mas_que_un_envase\"><\/span><span style=\"color: #000000;\"><strong>Experiencia positiva: m\u00e1s que un envase<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><strong>Haz sentir a tu cliente especial y \u00fanico.<\/strong> Con el packaging puedes demostrarle que no s\u00f3lo te preocupa la venta, sino que cuidas los detalles y buscas una experiencia positiva en el consumidor.<\/span><\/p>\n<p><span style=\"color: #000000;\">Demu\u00e9strale que has hecho un esfuerzo adicional y has pensado mucho en dise\u00f1ar un envoltorio bonito y funcional. Por ejemplo, <strong>aporta un valor a\u00f1adido<\/strong> a tu envase con un sistema de apertura f\u00e1cil o de cierre\u2026E incluso plant\u00e9ate un doble uso incluyendo juegos en el envase o que pueda ser utilizado para guardar otros alimentos en la cocina, por ejemplo.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>\u00bfQu\u00e9 te han parecido estos consejos? \u00bfLos sigues? \u00bfA\u00f1adir\u00edas alguno m\u00e1s? \u00a1Cu\u00e9ntanos!<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comida, ropa, electr\u00f3nica, decoraci\u00f3n\u2026No importa. Cuando nuestro cliente recibe su producto, lo primero en lo que se fijar\u00e1 ser\u00e1 en [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":105844,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-105812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ontime-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El packaging: cuando el exterior s\u00ed importa - Ontime<\/title>\n<meta name=\"description\" content=\"\u00bfTe gustar\u00eda saber c\u00f3mo elegir un packaging? 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